300’s success: People rely on the Internet more these days, to decide their weekend movies


An interesting factoid about 300’s success and how crucial internet marketing is these days. From aintitcool.com:

…as a film fan that loves kickass movies, I was quite happy to see 300 doing very well this past weekend. I was also amused that the “old guard” film critics were thumbing their nose at its awesomeness - and declaring it as nothing but a video game cut-scene that will be forgotten instantaneously…

In recent years - a growing area of why people went to movies was websites. Especially in the “geek” arena of film, but surprisingly the Internets has shown up as a significant draw for films of all sorts. But TV COMMERCIALS have remained king.

Until Now.

In Warner’s Top Secret polls - 60% chose the Internet as what brought them to the theater.

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Reader Comments

It’s true… For me, before really buying tickets for that particular movie, I’ll usually do my “homework” the day before and checkout trailers, synopsis, and unless i think the movie looks so-so only, I’ll check out reviews from IMDB. SeeWhatShow is really a great way of helping me get some idea of what shows are worth the watch b4 I actually get down and do my homework. =D

Mb, do you get exclusive previews for these reviews you’ve made? probably invited by 20th Century Fox (in SG) or some others? I happen to know that 20th Century Fox sends out invitations to movie previews to people in the press or something like that. How I wish I’m one of those in their mailing list who gets exclusive previews and get to watch all the latest movies in advance than others!

Oh yea, I finally get to watch 300 in Singapore’s Biggest Screen @ Vivocity. It was a really mind-blowing experience watching this movie in REALLY BIG SCREEN.. Can’t believe that the entire (or almost? not too sure, but watched the making of 300 though) movie was filmed in indoors with so much CG effects. A show that is really worth to watch man. Thanks Mb..